On March 13, the UK regulator, the Financial Conduct Authority (FCA) published finalized guidance on its supervisory approach to financial promotions in social media (the “Guidance”). The range of social media within the FCA’s consideration includes: blogs, microblogs (e.g. Twitter), social and professional networks (e.g. Facebook, LinkedIn, Google+), forums, and image and video-sharing platforms (e.g. YouTube, Instagram, Vine, Pinterest), though the FCA states that the Guidance covers any “websites and applications that enable users to create and share content or participate in social networking.”
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